SEO & Performance Optimization

Website performance and SEO are directly tied to business outcomes. Slow websites lose users before they convert, while search engines rank faster, more reliable pages higher. Google's Core Web Vitals are official ranking factors, which means page speed and stability affect how visible your site is in search results.

Even small delays matter. Portent's research across 100+ million page views found sites loading in 1 second convert up to 3x better than sites loading in 5, and NitroPack measured 50% more visitors abandoning a 3-second page than a 2-second one. With mobile-first indexing, Google primarily evaluates the mobile version of your site, making mobile performance critical. The goal of optimization is not technical perfection for its own sake, but more qualified traffic, better user engagement, and higher conversion rates.

I focus on measurable improvements to how fast and stable your website feels to real users. This includes improving Core Web Vitals metrics such as LCP (Largest Contentful Paint), FID/INP (interaction responsiveness), and CLS (layout stability).

Page speed is optimized through image compression, modern formats, lazy loading, and reducing unnecessary JavaScript. Code splitting and asset optimization ensure users load only what they need. Caching strategies and CDN usage reduce server response times, while database queries are reviewed to eliminate bottlenecks. Each project includes before-and-after measurements using tools like Lighthouse and real-user metrics, so improvements are clear and verifiable.

SEO optimization starts with a technical audit to identify crawlability and indexing issues that limit visibility. I address problems such as broken internal links, duplicate content signals, incorrect redirects, and poor URL structures.

Structured data (Schema.org) is implemented to improve eligibility for rich results and enhanced listings. Meta titles and descriptions are optimized for clarity, relevance, and click-through rate, not keyword stuffing. Server-side rendering and correct handling of JavaScript ensure search engines can fully index your content. The result is a technically sound foundation that supports long-term SEO growth.

The pattern I see most: the site looks fine, the content is decent, and it still gets no Google traffic. Sometimes it loads in five seconds on a phone. Sometimes half the pages were never indexed and nobody noticed. Sometimes a redesign quietly broke redirects a year ago and rankings never recovered. If any of that sounds familiar, this is the service that finds out which one is happening to you, with evidence.

You are looking at my proof right now: this portfolio runs the same stack and the same techniques, loads in well under a second on a normal connection, and every fix I sell is one I use on my own pages first.

The process is deliberately boring: a full technical audit of performance and indexing, a prioritized fix list, implementation, and before-and-after validation in the same tools Google uses (Search Console, PageSpeed). No agency layers, no reselling: the person who audits your site is the person who fixes the code.

Fair warning on expectations: rankings move over weeks, not days, and anyone promising page one in seven days is not telling the truth. What I can show quickly is the technical delta: speed scores, indexing status, structured data validity.

A technical audit with a prioritized fix list starts at $600 (approx. €550) depending on site size. You get a document a business owner can read: what is broken, what it costs you, what to fix first. The audit stands alone, so you can implement it with any developer, not just me.

Implementation is quoted after the audit, because the audit is what reveals the scope. A typical audit-plus-key-fixes package lands between $1,500 and $4,000. One-time work, not a retainer: I do not sell monthly SEO subscriptions, link building or sponsored posts, and if your site mainly needs content rather than code, the audit says so plainly.