SEO & Performance Optimization

Website performance and SEO are directly tied to business outcomes. Slow websites lose users before they convert, while search engines rank faster, more reliable pages higher. Google's Core Web Vitals are official ranking factors, which means page speed and stability affect how visible your site is in search results.

Even small delays matter—industry data shows that a one-second slowdown can reduce conversions by around 7%. With mobile-first indexing, Google primarily evaluates the mobile version of your site, making mobile performance critical. The goal of optimization is not technical perfection for its own sake, but more qualified traffic, better user engagement, and higher conversion rates.

I focus on measurable improvements to how fast and stable your website feels to real users. This includes improving Core Web Vitals metrics such as LCP (Largest Contentful Paint), FID/INP (interaction responsiveness), and CLS (layout stability).

Page speed is optimized through image compression, modern formats, lazy loading, and reducing unnecessary JavaScript. Code splitting and asset optimization ensure users load only what they need. Caching strategies and CDN usage reduce server response times, while database queries are reviewed to eliminate bottlenecks. Each project includes before-and-after measurements using tools like Lighthouse and real-user metrics, so improvements are clear and verifiable.

SEO optimization starts with a technical audit to identify crawlability and indexing issues that limit visibility. I address problems such as broken internal links, duplicate content signals, incorrect redirects, and poor URL structures.

Structured data (Schema.org) is implemented to improve eligibility for rich results and enhanced listings. Meta titles and descriptions are optimized for clarity, relevance, and click-through rate—not keyword stuffing. Server-side rendering and correct handling of JavaScript ensure search engines can fully index your content. The result is a technically sound foundation that supports long-term SEO growth.

This service fits businesses with slow-loading websites, sites with poor Google rankings despite good content, e-commerce stores with high bounce rates, and companies losing mobile traffic. It's also suited for websites built on WordPress or outdated platforms needing optimization, sites that failed Core Web Vitals assessment, and businesses wanting to improve conversion rates through speed improvements.

Optimization work is handled directly by one developer, without agency layers. The process starts with a comprehensive audit covering both performance and SEO issues. I identify specific problems, prioritize fixes based on impact, implement optimizations, and validate results with measurable data. Changes are implemented carefully to avoid regressions.

Based in Częstochowa, Poland. Available for optimization projects across Poland and internationally.